5 steps to profitable real estate in Georgia

For several years, Georgia has remained one of the most attractive real estate markets for investors. Economic stability, reasonable prices, and a steady flow of tourists make the country a great entry point for first investments. But to get real results, you need a systematic approach. Here are five key steps.

Step 1. Define your investment goal

Start by answering one question: why are you buying real estate? Your goal determines the city, type of property, and strategy.

If you want passive income — consider rental properties. In Tbilisi and Batumi, demand for rentals is stable all year round.

If your goal is capital growth — buy at the construction stage. Properties purchased at the foundation stage often increase in value by 25–40% by completion. However, it is critical to evaluate the developer and the real timeline.

Step 2. Choose the city and district

Location directly affects profitability. Three key directions:

– Tbilisi — business capital, stable rental demand, ROI: 8–10% per year.

– Batumi — resort area, up to 90% occupancy in summer, a studio near the sea can generate up to $1,000/month.

– Mountain and coastal resorts (Gudauri, Gonio, Kobuleti) — rapid development, lower prices, high growth potential.

Before buying, evaluate infrastructure: transport, shops, schools, tourist flow — these factors determine how easily the property will rent or sell.

Step 3. Calculate ROI before purchasing

Consider not only the price of the apartment but also additional expenses: registration, paperwork, possible renovation. Developers in Georgia often offer installment plans, allowing you to enter the project without a loan.

Calculate ROI in advance. The market average is 7–10% annually, but strong locations deliver even higher returns.

Step 4. Don’t work alone (especially in a new market)

Entering a foreign market without expertise is a common mistake.

A real estate agent will help assess prices and verify the developer’s reputation.

A lawyer will check documents and protect you from legal risks.

A property management company will handle tenants and maintenance if you plan to rent out — allowing you to earn remotely without hassle.

Step 5. Choose your profit strategy

After purchasing, define how the property will generate income:

Rental income: short-term for tourist areas, mid-term for expats and remote workers.

Resale: profitable if purchased early in construction.

Portfolio strategy: divide your budget between different property types to reduce risks and increase total profitability.

Real estate in Georgia is a transparent and promising investment tool. Success here doesn't depend on luck — but on a systematic approach. If you want to calculate your potential ROI and choose the right property, request a consultation. You’ll receive a personal plan and take your first step toward profitable investment.