When developers really offer discounts, and whether it is worth accepting them
Discounts always sound appealing, especially when it comes to real estate. However, in investments, they don’t always mean real profit. Sometimes they’re just a sales tool, while in other cases, they offer a genuine opportunity to buy under favorable terms. It’s important to understand the context and reasons behind a price reduction.
Below, we break down the situations where discounts are reasonable and safe for buyers.
1. Pre-sale — the best time to buy early
The most logical and transparent time for discounts is the pre-sale stage, or early launch phase. At this point, the developer is just entering the market and wants to secure initial sales. The first 10–15% of buyers essentially validate demand, so they get the best deals: lower prices, flexible payment plans, or bonuses.
These offers last only briefly — usually one to three weeks — until the developer reaches the desired sales volume. That’s why early entry often provides the highest price growth potential as the project progresses.
2. Discounts on remaining units
When construction nears completion, some units might remain unsold — often the less liquid ones, such as lower floors or apartments without views. The developer aims to close out sales and complete the project, offering discounts on these remaining lots.
If your goal is to live in the apartment, not invest, this can be a smart choice: the price is lower, the building is ready, and you know exactly what you’re buying. But for investment purposes, such lots should be evaluated carefully since their growth potential is limited.
3. Special deals through partner agencies
Developers often sign exclusive agreements with real estate agencies. It’s beneficial for the developer — agencies handle marketing, bring clients, and speed up sales. In return, the developer may offer reduced prices or special terms for the agency’s clients.
As a result, the buyer gets the same apartment as in direct sales but at a lower price. This is one of the few cases where a discount truly benefits the buyer without diminishing the project’s value.
4. Seasonal promotions and marketing campaigns
Another category is seasonal discounts.
For example, during Black Friday, many developers announce limited-time offers with discounts of up to 10–15%. Such campaigns target quick decisions: they last only a few days, and the number of discounted units is limited.
For those who already chose a project, this can be a good way to save money. But always check contract terms and remember that such offers rarely repeat.
The key — understand the reason behind the discount
A discount alone doesn’t make a deal good. You need to understand the motive:
– if it’s an early sales stage — it’s an investment opportunity;
– if it’s leftovers or a marketing promo — the developer is closing a phase;
– if it’s through an agency — it’s a trusted partnership bonus.
In all other cases, a lower price might be a red flag. It could mean delays or weaker demand than expected.
If you’re considering buying property in Georgia and want to know which projects currently offer genuine discounts, leave a request for a free consultation. We’ll help you find the most relevant options for your budget and goals.