Why most beginner investors ask the wrong first question — and where you should actually start when investing in real estate
When people first enter the world of investing, they almost always want specifics right away: “Which address should I choose? What’s the best layout? How much can I earn?”
It’s a natural question — everyone wants to see results immediately.
But it’s important to understand that real estate investing doesn’t come with universal answers. The same property can be an excellent choice for one goal and completely unsuitable for another. It all depends on your personal strategy and objectives, not just the property’s features.
Define your goal before choosing a property
Before you start looking at apartments or projects, ask yourself: Why am I investing?
– Capital preservation. If your local currency is unstable or your business involves risks, and your priority is peace of mind, then you should choose reliable, low-risk properties.
– Passive income. If you want a steady rental income, focus on apartments that are in demand and rarely sit vacant.
– Flexibility and capital growth. If your plan is to sell in 2–3 years, the key factors become liquidity, price growth potential, and the ease of resale.
Understanding your goals keeps you from relying on flashy presentations or hyped-up projects and helps you choose properties that truly align with your objectives.
The key questions to ask yourself
Before deciding on location, format, or developer, consider:
• What is your investment horizon?
• What level of risk are you comfortable with?
• What income do you expect — and what would you consider a success?
• Do you have a “plan B” if the market shifts or the property stays vacant?
These questions help you form your personal evaluation criteria and select only those properties that match your investment strategy.
How this works in practice
Start by shaping your personal strategy, then analyze properties. This approach allows you to:
– Avoid following mass trends like “everyone’s buying this, so I will too”;
– Reduce the risk of mistakes when choosing a location or format;
– Clearly understand which type of property will bring you the expected results.
Even the same apartment can be perfect for long-term renting but unsuitable for short-term resale. What matters is not just the price, but how well the property fits your goal.
Practical tip
Begin with analyzing your own goals and investment strategy — whether it’s income, capital preservation, or value growth. This will help you make rational choices about the project, property type, and developer.
If you’re unsure where to start or which direction suits you best, request a consultation. Our specialists will help you develop a personalized investment strategy, select properties aligned with your goals, and calculate potential returns and risks for each scenario.